#1  Life Coach and  NLP Training and International Certification



nlp courses

For more information or to book your course email accounts@actionfactory.co.za 

or feel free to call 083 262 2096.

Action Factory offers you the leading certification Nlp courses and training options.

If you want to improve the life of others via personal development and coaching, you are at the right place.

Our flagship course is our NLP Life Coach Certification Course.

We combine NLP and Life Coaching into 1 powerful course.

The courses offers 2 certificates. Life Coach and NLP Practitioner.

Both certificates are registered courses with International Accrediting bodies or/and Associations.

On completion of the NLP Life Coach course you are ready to start your Coaching Practice.   




Awarded as the best NLP and Life Coach training company in AFRICA and in top 10 worldwide.

This is the 8th year in a row we have received a reward as the best training school in our industry in Africa.

Best NLP & Life Coach Trainer –  Certification Course Provider of the Year 2021/ 2022






You can earn international CPD points on all our courses via the ICR
ICR Coach Register certifies ICR practitioners (coaches) & their companies worldwide and is 100% independent.
ICR Coach Register is ISO 9001:2015 certified, subsidiary of Global Network Group and supervised by the ICC Council.


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  • Join us for a free full day of training.

  • The free day is the first training day of our NLP Life Coach Certification Course.

  • This free day will give you a clear indication of what to expect from our courses.

  • All training is currently done via ZOOM and is live and interactive

  • Click here for more information on the free day of training.

We offer 10 different certification courses, offering the perfect solutions for your new career as a NLP Life Coach. 

Why we are rated number 1 in Africa and top 10 in the world:


  • We started in 2008 and have built a wealth of experience

  • We have produced more active NLP Coaches, Masters and Trainers than any other in our field in Africa.

  • We have students from more than 120 countries worldwide. Truly international.

  • Our head trainer has over 10 000 practical hours in the industry. He is known as the true Master in this field.

  • Our training is very practical and interactive.

  • Students participate actively, experience and practice all the processes during training.

  • We only teach what we have used and know works with clients.

  • We not only teach you to be a Life Coach and NLP practitioner, we teach you how to become an active professional.

  • We offer best value available

  • our courses are highly compact and full of practical training.

Action Factory is rated as one of the top 10 Global Industry Leaders. 

All our certification courses are recognised and accredited by external international bodies.  

On completion of your Certification Training, you receive life long FREE access to monthly workshops, support and updated training.  

Not only do you receive the best training, we teach you how to build your coaching business.   

Your training is PRACTICAL with the techniques done on each other, in class. 

Most NLP Life Coach training companies and schools in SA are originally students trained by Action Factory. We clearly lead the industry. 

Click on these links for more information:


Our main NLP and Life Coach course… click here

A list of all our courses and workshops…click here

Our course calendar for the next few months…click here

Our current Special offers… click here

A full day of free training to experience a real class…click here

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Here is what real people who became life coaches have to say


“Amazing experience!! This truly is the best course I have ever done. You will see me again as I want to do the hypnosis as well.”

– Nicolene Neveling


“Deon has a fantastic sense of what it is that students need to know and implements that knowledge exceptionally well.”

– Leon Goosen


“It was a very informative and valuable course to add to a life coaches toolkit”

– Marlene Nortje


“It was a journey in discovering myself and giving me the tools to assist other people to better themselves”

– Johnny Terblanche

We have trained students from more than 120 Countries… we are the leader in Africa


“Life as a Life Coach is one of the most addictive and passionate experiences I have had the privilege to be part of and teach for over 10 years.

Seeing the amazing change in my clients is the fulfilment and passion I want to share with as many people as possible.”

– Deon Groenewald, Founder and CEO


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Action Factory repeatedly received the prestigious award as South Africa’s best NLP Life Coach Academy in the International Acclaimed Corporate Vision Excellence Awards. Our standards and certification is International while we keep our approach and pricing proudly South African. For your convenience, we train in most large cities in South Africa.


Our NLP, Life Coach and Corporate training courses are practical, challenging, supportive and fun. We teach skills and techniques that work. Our training is for real people that want to produce real results in a real world for real people. We live what we teach and we teach what we live. Our courses contain a mixture of 64 concepts, techniques and skills.


We believe in experiential training. Techniques and skills are explained then applied on you the student, after which students will practice the learnings on each other. On completion of your training you now know the theory, you observed the techniques, you experienced the effects and you practised on someone. This is true learning that creates confidence and capability for our coaches.


To assist people to become better versions of themselves. Our world is competitive and demanding. We have all the inner resources to be amazing. Too many people in this world are merely surviving, we want to see people living as a full a life as they can. With NLP Life Coaching you can become a real change maker. Become someone that inspires, uplifts and truly empowers people


We combine a full Life Coach Certification with an NLP Certification course. Life Coaching is all about balance and getting that life plan that takes us from point A to point B. The truth is that with the best plan we don’t always have action. NLP allows you to install a mindset of positive beliefs that creates the knowing that I can. With a good plan and a strong determined mindset, we are ready to achieve.


We train you to become an Internationally Certified Life Coach and / or NLP Practitioner. We create real NLP Coaches for today’s society. After completion of the training you become a free member of our Coach Community, allowing attendance to our 6 weekly meetings for networking, discussions and updates. We believe in support and networking. Action factory is a community of trainers and coaches that want to bring positive change to this world.