#1 Coaching & NLP Training Academy

Ready to be the best Life Coach and NLP Practitioner?


To be a master, come and learn from the true master.


Does Action Factory have the most experienced trainer in the industry, in Africa and one of the best in the world?

Is the course internationally recognised and accredited with the best in the world?

Is the content world class, relevant and constantly updated?

Will the training help me personally to be a better version of myself?

Will I learn techniques that will transform my clients in front of my eyes?

Can I book a free day of training to experience it before I register?

Do you teach me how to build my coaching business?

Will I be part of a large community of NLP Life Coaches?

Do I have access to monthly free training workshops after my certification course?

Is there proof that Action Factory is the best in Africa and top in world-class?

Is there a variety of specialist and niche training I can receive?

Do I have lifelong access to all the training material from my course(s)?

Will I be extremely happy with the training and know it was the best investment I made in myself?

Are there opportunities for practical hands-on experience and mentorship during the training?

Can I see testimonials or success stories from previous students who have completed the training?

Is the training schedule flexible, and can it accommodate my existing commitments or busy lifestyle?

Are you fully transparent and have no hidden costs?

Is there a dedicated support team or point of contact available to assist with any questions or concerns throughout the training process?

Have many other trainers, keynote speakers, successful podcasters and influencers started their journey of success at Action Factory?

Do I have direct access to your senior trainer during and after training?

To connect with us directly, just send us a WhatsApp

Welcome to our website!

If you’re here, it’s because you’re seeking the premier training institute to hone your skills as an NLP Life Coach.

We prioritize providing you with genuine information and facts, steering clear of persuasive marketing tactics. Take your time to peruse our page, evaluate the cotent, and make an informed decision.

Scroll down to explore further.

You are welcome to connect directly with Deon by WhatsApp and ask any questions you have.

Have you ever felt that your potential as a life coach or NLP practitioner is untapped?

Action Factory is here to help you unlock it.

Join our community of trailblazers, and together, we’ll elevate the coaching industry and bring about massive change in the lives of countless individuals.

Why choose Action Factory?

 We started training NLP and Life Coaching in 2009 and have accrued more experience in this industry than any other training
2. Our certifications are Internationally recognized by all accrediting bodies in our industry.
3. We teach real techniques and an extremely practical approach to Coaching and NLP
4. Our reviews are all awesome. Take a look by clicking here.
5. Action Factory courses are for real people in the real world. “We focus on what people want and not the problem.”
6. At Action Factory, we believe in a hands-on approach to learning. We don’t just teach techniques; we immerse you in the experience. Our experiential training methodology ensures that you fully grasp the process by actively
participating in it. We demonstrate the techniques in class, and then you have the opportunity to practice them on your peers, guaranteeing a comprehensive understanding.
7. To support your journey, our courses come complete with a detailed manual that provides in-depth explanations of each teaching. You’ll have access to comprehensive resources that enhance your learning experience and serve as valuable references as you continue to grow.
8. Rest assured, every technique and process we teach has been meticulously honed through countless repetitions. Deon, our esteemed founder, has personally executed each technique over a thousand times. This wealth of experience ensures that we not only know how to perform them flawlessly but also understand what truly works and delivers tangible results.

Best of all..after certification, you can join up to 3 free alumni workshops each month!

What will you learn on our course and why does it work so remarkably well?

Let’s break it down:

  • Life Coaching hones in on logic, strategic planning, and achieving goals –activating the powerhouse part of your brain.
  • NLP takes on the subconscious, demolishing limiting beliefs, fear, anxiety, and unwanted behaviors.
  • When these two forces merge, you become an unstoppable force of change.
  • And leading the charge is Deon, a true master in this transformative field.
  • Once you complete this mind-blowing NLP Life Coach course, you’ll be armed to the teeth with the skills to coach clients, bringing forth profound shifts and tangible transformations.

It’s time to seize your destiny and earn the success you’ve always dreamed of!

Download our brochure filled with details, including course content.

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There are 3 different options which you can choose from, to complete the course:

More about the trainer, Deon Groenewald

Deon Groenewald is a world renowned South African entrepreneur, international transformational speaker, an internationally acclaimed and accredited Master and Trainer and expert facilitator in Neuro Linguistic Programming (NLP), Life Coaching and Hypnotherapy.

With over 15 years professional experience in training students in these fields, he has trained, and equipped thousands of NLP Life Coaching students to become international qualified and accredited in their successful NLP & Life Coaching careers.

A full-time international trainer, and internationally certified Master by INLPTA (International NLP Trainers Association)

An internationally accredited and registered professional trainer and presenter and an accredited Training Provider.

Admitted as a Training member of ANLP International CIC, he has pledged to uphold the ANLP Code of Ethics & the Trainers Code of Ethics.

Deon’s experience as a successful entrepreneur and senior manager in large corporate organizations has made him a sought-after speaker, facilitator and presenter who captivates & empower people from all walks of life to renewed passion, change & transformation, both personally and professionally.

As a professional expert and master in the field of Life Coaching, a qualified therapist, and Master Neuro Linguistic Programming Practitioner and Trainer, his practical life skills, knowledge and experience are vital contributors to the success of his students as Life coaches. They are forever transformed and professionally equipped to do the same for their coaching clients.
Deon has trained students from 127 countries globally and has certified over 1000’s Life Coaches and NLP practitioners.

What support and free bonuses do you receive after the training?

As part of your NLP Life Coach signup, you’ll receive not one, but three invaluable pre-recorded training workshops and live workshops.

Online Self-Promotion Mastery:
Learn the art of promoting yourself effectively online without spending a fortune. We’ll equip you with proven strategies and techniques to build your online presence, attract clients, and establish yourself as an authority in the coaching and NLP industry.

Webinar Wizardry:
Discover the secrets to running captivating and impactful workshops and webinars. Whether you’re looking to reach larger audiences or engage with clients in a more intimate setting, we’ll show you how to craft and deliver compelling sessions that leave a lasting impression.

Mastering the Art of Effective Speaking:
Communication is key to coaching success. In this workshop, we’ll transform you into an influential and effective speaker. You’ll gain the confidence to captivate audiences, connect with clients, and deliver your message with power and conviction.

These workshops are not theoretical exercises; they are based on real-world experience. Deon, who has been coaching since 2008, will personally guide you through these sessions, sharing practical tips and tricks that have led to numerous success stories. Many of our students have not only become award-winning speakers but also achieved international recognition as top-notch coaches.

Live monthly workshops:
Every month we run workshops for our alumni members. These are free workshops that focus on making Action Factory coaches the best in the world. Practical workshops, training and repeated practice will hone your skills and abilities.

Over 40 Documents for you to use:
We are constantly developing new tools and share what we use in coaching with you.

Membership to a community:
We create communities of like-minded people who strive to be the best and make the world a better place for all.

Not sure which course to enrol in?


What our students have to say a few days after the training

Deon – there are no words to describe your greatness, thanks for sharing it with all of us, and helping us all discover our own. This world is a better place because of us all!

Tanya Van der Mescht

I just finished my first session with a young guy who lacked confidence in executing his dream to do videos online. We did the resource exercise to remind him of the power he had within. We moved on to goal setting. He felt positive and the fear disappeared. Left him in high spirits

Student name kept private to protect client

Hey precious souls. Just had the most amazing transformation happen right in front of my eyes. A young lady going through some really heavy family issues. Started off in a really bad space. Very emotional, frustrated, depressed & on the brink of doing something drastic. I felt she needed the Perceptual Positioning technique. It was a phenomenal transformation in less than an hour. She described herself as feeling all the heaviness has been replaced by cotton candy. We ended up just chatting & getting to know one another more. And now… I have 3 more sessions booked with her. And I feel so very blessed.

Student name kept private to protect client

Deon and all of you. I will also miss seeing your faces tomorrow. Like Bhavin said, this course is life-changing. Thank you Deon for your skill and guidance, for your passion and love for people. It’s inspirational. And thank you Action Factory, my fellow coaches and friends, for allowing us into your lives and your hearts. This journey is far from over.


Deon, I thought today, if you had to walk the previous path to end here, then it was all part of the plan and worth it. You are a true role model of living and bringing transformation!


Thank you so much Deon – more than anything it was a personal transformational experience that I feel most blessed with, and to experience it with everyone here made it more special!



In conclusion, when you choose our training program, you’re selecting the pinnacle of excellence in NLP coaching education. With Deon as your trainer, you’ll have access to unparalleled expertise and guidance. Our course content is meticulously curated to provide you with the most effective tools and strategies for success. Moreover, we understand that everyone learns differently, which is why our delivery methods are flexible and tailored to suit your individual needs and preferences.

But it doesn’t stop there. We pride ourselves on offering unparalleled support and fostering a strong community environment where you can connect with like-minded individuals and continue to grow and learn together. Additionally, we offer a lifelong free membership to upgrades, ensuring that you always have access to the latest advancements in the field at the best possible price.

In essence, by choosing our training institute, you’re investing in not just a program, but a pathway to becoming the best NLP Life Coach you can possibly be.