Welcome to

Action Factory

#1 Expert Life Coaching & NLP Practitioner Training Academy

Stand Out in the Coaching Field! Join the Elite 5% of South Africa’s Coaches and Gain International Life Coaching & NLP Certification

Learn how to become a NLP Life Coach with proven techniques for real people

Why Choose Action Factory?

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Coaches Certified



Why Choose Us?

  • 9 Days of accelerated intense training
  • Neuro Linguistic Programming (NLP) practitioner certificate
  • Life Coach certificate
  • Best International accepted certification
  • Detailed course manual
  • Theoretical training in understanding human brain, thoughts, feelings and actions
  • Observing, doing, and experiencing techniques that bring real change
  • Personalised brand strategy made just for you
  • Life-long free access to monthly Continual Professional Development workshops
  • After your training and certification you get access to full online version of training
  • All the document templates you need

What makes Action Factory truly exceptional?

Our training is highly interactive:

  • We demonstrate the techniques, you practice them with fellow students, and you experience them first hand.
  • After certification, you gain access to up to three monthly workshops, enabling you to continuously enhance your skills through our complimentary continual professional development program.
  • We develop and provide you with a personalized brand strategy, tailored to your personality and values, ensuring you stand out as a unique coach.
  • Our trainer has unparalleled practical experience, ranking as the best in Africa and among the top worldwide. Combined with our life-changing course content, we provide a truly unmatched training experience.

For Real People

Action Factory courses are for real people in a real world.

“We focus on what people want and not the problem.”

Some coaches only help “happy people”; people who don’t have issues or problems in their life. With the unique combination of neuro linguistic programming (NLP) and coaching, Action Factory certified trainers can coach people even if there is chaos in their life.

You are the solution! Find out how to solve your own problems and become the life coach so many people desperately need. Action Factory offers you the life-changing experience with premium NLP Practitioner training and Life Coaching Certification.

Proudly South African

Deon’s training journey began in 2008. As a certified NLP master practitioner by INLPTA (International NLP Trainers Association), Deon upholds the high standards and code of ethics in Action Factory. In South Africa, he is the only full time trainer certified by INLPTA.

Action Factory is the leader in Coaching and NLP courses in South Africa.

Based in Johannesburg, Action Factory provides training nationally. This conveniently allows you to enroll in Life Coaching and NLP Certification training

Internationally accredited Action Factory life coach academy and NLP training are priced for the South African market. International standards held high, yet all NLP courses and coaching programs are affordable to South Africans.

International NLP & Life Coach Accreditation

Deon Groenewald and his team are highly skilled and committed to excellence in NLP (neuro-linguistic programming) and life coaching. They are accredited by several reputable organizations, including:

  • ANLP Internationally CIC: Accredited for ethical NLP professionals.
  • ICR International Coaches Registrar: Leading the path in Coaching Accreditation.
  • INLPTA (International NLP Trainers Association): Certification as NLP master practitioners.
  • ANLP (The Association for NLP): Globally recognized professional NLP organization.
  • COMENSA (Coaches and Mentors of South Africa): Supporting professional coaches and mentors in South Africa.
  • IACTM (The International Association of Coaches, Therapists & Mentors): Endorsing ethical professional trainers, coaches, therapists, and mentors.

Experiential Training Style

Experience what your client will experience.

Action Factory trainers teach you the theory as well the practical application. In a safe training environment, the trainer demonstrates the technique on a willing volunteer. Then students participate fully and apply techniques on each other. It is a unique experience to see the change occur in real time.

This gives you the understanding of how your client will experience the technique and how it changes your client’s life as well as the people he or she encounters.

Thousands of people are looking for the life-changing solution. Action Factory provides a variety of NLP courses to choose from.

Here Is What Real People Who Became Life Coaches Have To Say

“Amazing experience!! This truly is the best course I have ever done. You will see me again as I want to do the hypnosis as well.”

– Nicolene Neveling

“Deon has a fantastic sense of what it is that students need to know and implements that knowledge exceptionally well.”

– Leon Goosen

“It was a journey in discovering myself and giving me the tools to assist other people to better themselves”

– Johnny Terblanche

“It was a very informative and valuable course to add to a life coaches toolkit”

– Marlene Nortje

Don’t be an ordinary coach, be an


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