Sport Insights

Sport Insights

NLP based coaching course focused on player wellfare 


Full International Certification as a Player Welfare Coach

 International Accreditation

Sport Insights

Panel discussion by:

Robbi Kempson

Robin Peterson

Chris Dry

Trevor Hall

Braam van Straten

Renaldo Bothma

Johno Meintjies

Deon Groenewald

The need is greater than the current ability of players and coaches to fill the void.

Take a look at this short video where players and coaches discuss the reality.

Internationally the need is growing. The sooner you get actively involved , the better.

After injury, retirement or impactful events, many players suffer from stress, anxiety, and depression. Often it is followed by addiction, depression, financial ruin, social disengagement, and confusion.

Players require proper coaching from early ages to ensure a balanced sporting experience and easy transition to the next phases in and after their sporting career/ activity time.

Every professional sports union has already mentioned its importance and there are international unions that have incorporated Player wellness Coaching as a pre-requisite.

This course was developed and presented by our team

Deon Groenewald

Sport Insights

Robbi Kempson

Sport Insights

Lauren  Terras

Sport Insights

Robin Peterson

Sport Insights

Player Welfare  aims to educate and support players from the moment they enter the School level, local club, amateur or professional game, throughout their playing career and in at least the first two years after they transition out of a playing role within the game

( World Rugby) – World Rugby has unveiled their first 6 step plan to improve player welfare

(Reuters) – Liverpool captain Jordan Henderson said player welfare is not being taken seriously enough

(Super Sport) – “All stakeholders are committed to putting player and staff welfare as the main priority and finding the right solutions that enable the England team to compete with the best players and at the highest possible standard that the Ashes series deserves.”

In simple terms  ” Players have feelings too”

Introduction to the course.

Player welfare is required before during and after a specific game, a season and career.

NLP Sport Coach is a certification program focused on empowering sport coaches, sports players, and any person truly passionate about sports.  The program was designed for professionals, provincial, school level and local club members.

There are three main pillars that the course is built on. Before, during and after.

  1. Before: How do you prepare your mental state?

1.1. Mental state directly influences our results.

1.2. A coach has a significant impact on pre-game states and requires specialist skills to assist players


  1. During: Consistency of a performance state cannot be over emphasized.

2.1. States are relevant to everyone, but team synchronicity is as vital.

2.2. Consistent states allow players to stay focused on outcomes and not get distracted easily by other players.


  1. After: Once the game is over the unpacking of states are critical.

3.1. After the game states affect preparation for the next game.

3.2. “After” also refers to the impact after a career in sports.

Course Content

1 What is Player welfare

1.1 Definition

Player welfare is a program to support, educate, prepare and empower players from the moment they become active sport players, during their active time as a player and the first few years when they are exiting the role as a sports player.

1.2 Importance

Most levels of sports coaching focusses on performance of the individual during sporting events, at a personal performance and team performance level. This program focuses on the personal, emotional, emotional intelligence, life work balance, inter-personal communication, and general upskilling for a balanced long term successful life.

1.3 My part of it

Each person involved in sports should actively take a role to improve player welfare.  From parents, players, supporters and coaches can be actively involved in player welfare.


2 Who are you?

Identity is shaped by beliefs and values.

We all create our own identity and spend most of our lives behaving according to our identity. The roots of our identity are created by our past, our beliefs, and values.

Our beliefs and values have a strong impact on our identity. Beliefs about ourselves, our environment, capability, behaviours, cultures, future, and those around us have an enormous impact on our decisions, choices and actions.


We will unpack how beliefs are shaped, influenced and altered.

Values drive our behaviours, and understanding the relevance allows us to adapt, alter and install values that serve us.

Humans act according to their self-defined identity. We always manifest our identity in our lives and careers. It is vital to understand the importance and long-term effect. Identity can me shifted in a second and often is the differentiating factor between mediocrity and excellence.


2.1 In this module:

·       What are beliefs

·       How are beliefs shaped

·       When do we shape/create beliefs?

·       How do they impact us?

·       How do we identify beliefs that do not serve us?

·       How do we change beliefs?

·       What are values

·       Difference between external and internal values

·       How to rid oneself of non-serving values

·       What impact does my identity have?

·       Belief cycle

·       Can I alter my identity and HOW?



3 Personal and group interaction

No human is an island. Our lives are greatly impacted by those around us. As a sport player our performance, choices, short- and long-term decisions are greatly influenced by people that we surround ourselves with. It is within this dynamic a player requires a clear understanding of the following:

·       Team culture

·       Cultural integration

·       When things change

·       My family

·       A great supportive team

·       Life after the fame



4 User manual to the mind

A deeper understanding of how the human mind functions enable us to take better control of our thoughts, decisions, and actions.

What influences us and directs our decision-making process eventually directs our method and style of behaviour in various circumstances.

Most people will promote discipline, but building sustainable mental programs and habits bear better results long term. Player requires this skill and understanding to ensure long term sustainable growth and success, on and off the sports fields.

During this course we will unpack the sciences and understanding regarding the following:

·       Difference parts and functions of the brain

·       Delete, distort, and generalize

·       Emotional influence

·       Neuron function and impact

·       RAS

·       Reforming my thinking and awareness

·       What is reality vs perception?



5 Rapport

Building rapport as a player, team leader or coach is vital.

This section will teach what is required for a person to build and maintain rapport with any person. Rapport is a constant process that we can learn to actively build with any individual or group. Great rapport builds trust, enhances communication, learning and results in better outcomes.


You will learn the following:


·       What is Rapport

·       How do we build rapport?

·       When do we use it to deliberately break rapport in the sporting environment?

·       How do we maintain and use rapport?



6 Questioning for useful information

Information is only useful when it can be applied.

Gathering the correct information is a challenge for many people.

This skill will serve you on and off the field in every area of your life. Asking great questions that supply useful information, requires knowing how to listen, what to listen for and finally how to ask the best question.

In this section we will teach you how to listen to language patterns that will allow you to know what question to ask to ensure you gather useful information.


There are two areas in life to apply this skill:

  1. When other communicate with us.
  2. Our self-talk. Self-talk is vital to understand, as it influences us in many ways.

·       Meta model

We will delve deep into the Meta model using real life situations.

·       Reversal questions

A fast effective skill to utilise in challenging situations


7 Speaking to influence

We cannot not communicate, but when we understand, practice, and apply communication skills, we become influencers.

Here we will teach how to speak effectively in a variety of situations.

One on one chats to large public events are equally important. Many people are uncomfortable speaking in public or in small groups. Learning the correct skills to speak in public,  gives the speaker confidence and allows them to get their message over effectively.

·       Milton language patterns

·       Re framing

·       Metaphors and stories

·       Public speaking tips and skills

·       Media exposure and interviews



8 Knowing what must change

We cannot read minds. One of the greatest challenges to psychologists, therapists and coaches are to identify what must change in a person first.

First, that word is important because all change has a domino effect. When one area of life is altered it will impact other areas. A clear objective picture of a persons life is required to effectively guide, mentor and coach a person.

Here we will teach you how to identify what must change in a person first to ensure improvement.

·       Logical levels

·       Get specific



9 Criticism

How does one deal with criticism?

Each person gets criticized by someone close to them and even strangers in life. Knowing how to deal with it determines its influence on you.

·       Response to criticism



10 New behaviour

All behaviour is learnt, and therefore can be unlearnt.

New behaviour can be learnt, adopted, and installed as habitual behaviour.

This is often the differentiation factor in consistent high performance.

·       New behaviour generator.

·       Pre – supposed truths



11 Controlling of states

If we had a switch to flip us from a bad to a great state in a second, we would be in control of our lives.

This skill is of huge importance to every person, from amateur to high level professionals. Our states refer to emotional, mental, physical states, before, during and after each important action and event.

These “switches” exist and are an everyday part of our lives. In this section we unpack what they are, how to use and install them.

·       Anchoring

·       Self

·       others

·       Collapsing

·       Chaining




12 Challenging traditional beliefs and definitions.

Society often creates labels. Words to describe what we experience. Depending on our exposure, history, traditions, and cultures, we all attach a specific meaning to words and experiences.

Often these meanings we have attached to certain words do not serve us. These meaning, how they are shaped and how we can alter them is vital to any sports player. The meaning we attach to everything around us impacts our experience.


·       How is stress and anxiety created

·       What is fear

·       Does a person need to be motivated to do something?

·       What is being lazy

·       How does one take back control?

·       Clinging to rules or exploration

·       How can replace why

·       All is learning

·       Highlights are fleeting

·       Internal conflict

·       Searching for shared value




13 Achieving your success

Each person has their own definition of success and achievement, and we strive to reach our own definition. Often, we are influenced, guided, and persuaded by external factors or people to re-define our understanding of success and how to achieve it.

Certain strategies and processes have proved to be more effective than others and understanding what works, is important to all players and coaches.

We need to be able to define, plan and measure our journey towards success.

Success can be short lived or fleeting without proper planning for the present, short term, and long-term future


·       Success principles

·       Laws to apply

·       Creating life strategies


We are either moving away from something that creates pain or discomfort or we are moving towards pleasure and rewards.

Some strategies are not sustainable and other strategies have a high potential of achievement.

We teach what they are, and which one works. But most importantly How to build them

·       Towards vs Away

·       Changing non sustainable to achievable

·       Personal mission statement

·       Personal development plan

·       Why goals

·       How to define goals

·       How to structure achievable goals

·       How to act on goals

·       Why motivation does not work on goals

·       Benefits and risks of “daydreaming”

·       Accountability in goals

·       Resource triangle

·       Perceptual positions technique



14 Intrinsic needs

All humans have intrinsic needs in life. Our basic and important needs drive our actions and behaviours. We spend a large amount of our time behaving in certain ways to ensure our needs are met.

Understand what they are, how they impact us is empowering

Realizing that often these needs conflict with each other, and we require to be able to identify those and know how to deal with them.


·       List of needs

·       Understanding each

·       Knowing how they create conflict

·       Dealing with each



15 Chemicals in the mind and body

Our bodies produce four main chemicals that have a massive impact on how we live and experience life.

Here we teach what they are and how we produce them. These are very important to understand. If one is in lack it brings disbalance to our lives.


·       Dopamine

·       Oxytocin

·       Serotonin

·       Endorphins



16 Money and me

Most wealthy people apply certain principles and disciplines in their money management.

This is not a financial advisor section, but a training component to teach fundamental trusts about money management.

When we have a healthy understanding about the important factors, we tend to manage our personal finances better.

Every person needs to understand the difference in earning money, keeping money, and growing money. These are 3 completely different disciplines and without all 3 being clearly understood, one may find a huge fluctuation in personal finances that could have detrimental long term impacts.

·       Where does money come from

·       What is its value

·       How do I make it?

·       How do I keep it?

·       How do I grow it?

·       Fundamentals to be aware of.

·       4 Pillars of abundance

·       Attitude of gratitude

·       Abundance mindset vs poverty mindset



17 Social media

Our world has gone online and virtual. Each professional person needs to understand short-, medium- and long-term effects of social media

Understanding these tools are hugely beneficial to any career.

·       What are the platforms

·       How should I keep it clean?

·       How can I use it to advance my career?



18 Stages of life

Humans are always changing and developing

Our way of speaking, behaving, interacting, and responding is constantly undergoing metamorphosis.

Awareness, understanding, and preparation prevents negative reactions to it.


·       7 Years to change

·       Phases we deal with

·       What is to come

·       Learning from the past

·       Planning and preparing for the future




19 Understanding me

Humans have preferences in behaviour. When we know the preferences, we can manage them.


·       States about traits

·       Motivational traits

·       Working traits



20 Disabilities and special needs

·     As adults

·     Children and youth

·     Identifiation

·     Actions required

·     Group effects


21 Bonus tools to use

·       Decision grid

·       Beating resistance

·       GROW

·       Time frames

·       Effective to do

Illusion of Control

COMENSA logo-Registered member International coaches registerIACTMnlp trainers

Course delevery details:

Training will start at 18H00 and finish at 21H00 each session. Total of classroom hours will be approximately 60 hours. In class attendance of 80% is required for certification. Exceptions can be made via prior arrangement.


All training will be recorded, and recordings will be made available to participants for review and future use.


Each section of the training will require a level of practical application. Participants will apply the skills and tools learnt in class, practically in the field as part of certification requirements. A maximum of 30 practical hours will be required.


All training will be done on a secure and interactive virtual platform called Zoom. Students will be able to interact with each other and trainers to ensure an experiential learning environment.

On completion of training a short theory exam will be required to pass successfully.

Should any student not comply to any of the certification criteria, the trainers will intervene, assist, and advise best practice to assist the student.

Certification is based on compliance and ability to integrate learning and not on attendance only.

Training will be done by on rotation by the 4 members of this program as stated above.

Course fees and registration.

Full costs of the course are R 32300.00 per attendee.

The course will only be launched internationally during January 2023.

As a pre-launch special you can now sign up and complete your training before the official international launch and pay ONLY R 14 700.00

Unfortuanately we are limiting the number of signups for the pre-launch. We will work on a first come first served principle.

We have easy payment plans available for you.

To take advantage of this oppertunity email or call +27 832 622 096 to book your seat or inquire.